Implementing and extending the visual identity of a social impact collective


 

GRID Impact is a collective for social change. They partner with organizations and communities to co-create equitable, inclusive, and impactful approaches to economic, health and social challenges. As the primary visual designer for the collective, I leveraged GRID’s new brand to update the website, develop a social media strategy, create numerous templates and trained collective members in visual design fundamentals resulting in a cohesive brand expression across channels from web to social media to pitches and proposals.

 

Project services

Web design
Visual storytelling
Presentation design
Template creation
Visual design 101 training

Team

Myself - Project Lead & Visual Designer
Alex Fiorillo - Founder, GRID Impact

My role

Extended new brand across channels including social, web and internal resources

Created templates to assist members of the collective in creating brand-aligned artifacts

Developed social media templates, calendar and strategy

Trained collective members in visual design fundamentals and the use of templates.

 

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