Measuring monitoring capacity through a playful digital quiz
In hopes of engaging future customers, LogicMonitor came to The Graphic Standard to create a quiz experience that would allow potential customers to gain an understanding of their current monitoring capacity and offer suggestions for how to increase it.
Project services
UI design
Motion graphics
The Team
Gray Luckett - Motion
Myself - Design
My role
Designed the quiz UI with content from the client
Creative directed the motion graphics that accompanied each quiz question
The Project
After presenting a number of different design directions to the client, my concept was chosen and I extended the proposed system across the entire quiz experience.
The concept for the design used simple, playful motion graphics that illustrated the content of each question, paired with a color scheme that progressed from dark to light as the user moved through the quiz, denoting the ability to see more clearly with enhanced monitoring capacity.
The end result was a playful, colorful system that engaged and educated users with the goal of driving them toward seeking out LogicMonitor’s services.
